For 6 weeks Oculus Rift and it’s Touch bundle will be almost $200 cheaper at $399 for the summer months. The summer sale is an incentive for potential buyers sitting on the sidelines to make the push for VR which includes sales on the Oculus Store as well. After the summer sale concludes there will be a permanent price drop of about $100 according to Oculus VP of content Jason Rubin.
The Oculus Rift and Touch bundle won’t be sold together after the summer sale ends, but it’s good news as Oculus seems to remain competitive with their hardware price points. Others have questioned if the HTC Vive will drop in price because of Oculus’s move, but for anyone wanting to get into the VR game, now is a good time. To use the Oculus, buyers will still need a high end computer and GPU, which still remains the expensive part of the VR experience.
