Steven Spielberg’s VR startup Dreamscape Immersive has just raised 20 Million in Series B funding thanks to the AMC movie theater chain. Dreamscape Immersive also has the backing of Warner Bros, IMAX, 20th Century Fox, MGM and of course Steven Spielberg to name a few.
This is a big move for the future of entertainment as a whole and with many people opting out of movie theaters more so these days, VR and location based experiences could bring consumers back for something they just can’t get at home.
AMC and Dreamscape’s partnership will support up to 6 players in an interactive experience. This means you and your friends can be together through the thick and thin of it depending on the experience provided. As of now the agreement says up to six locations will be rolled out in the US and the UK over the next 18 months, with potentially more coming to the table depending on how things go.
This is really exciting overall as the beginning of mainstream location based VR is upon us. Sure, it’s out there already per say, but integrating VR and location based experiences into the mainstream through movie theaters will only feed adoption, create new experiences and increase VR sales for the home based markets. If anyone is up to the task, Spielberg and Dreamscape Immersive seem like a great starting point.
